BRAND CORPS was created by Holland Wood in 1996 to provide a creative and intellectual outlet for its members, friends, and colleagues, who were otherwise trapped in stagnant and stifling traditional branding environments. It's mission: to develop state-of-the-art brands and brand thinking outside the constraints of convention. Until recently, it was an emergent, private organization. BRAND CORPS has since evolved and grown into a fully extant operation, and now serves as a professional home for several of the best and brightest in the field.