You're already ahead of the curve. You want more than eye-candy.
Congratulations. You will be rewarded.
ESCAPE ULTRA LOUNGE. A tribal ritual
takes place every night in the urban landscape of Minneapolis. People
gather, dance, and sweat, driven by passion and an unbreakable beat.
A new club culture is emerging, and capturing its flavor was our
assignment. We knew success, however, required something more: speaking
in a relevant and distinctive voice to a media-savvy audience, and
creating an authentic and exclusive dance club experience. We started
as we always do: by exploring and collecting true expressions of
our audience's culture. We then created a complete set of visual
and linguistic elements and communications tools that have helped
this new venue for the now time build awareness and loyalty practically
overnight.
escapeultralounge.com
MODWARE
A VISION: to seed and grow an authentic subculture from the roots of PC gaming
and the pervasive trend toward personally customized technology, gaining from
every one of its manifestations. To do this,BRAND CORPS created
strategic communications assets for its new brand called Modware. Our goal?
To get inside audiences' heads and lifestyles to launch an industry. The solution
encompassed language, narrative, aesthetics, and music that will be synergized
across products, the web, television and print advertising, events, even fashion
accessories and a lifestyle magazine. The language draws from the vernacular
of pop/tech culture, and consists of a coherent set of linguistic elements
that provide geek credibility, encourage group identification, and facilitate
adaptation. The narrative is personified in a spokesperson that is seen as
a streetwise, trusted authority. Aesthetics are expressed by a thoughtful system
of icons, colors, imagery, and typography. Music completes the culture, and
provides a soundtrack to the user's total customized computing space. Our chosen
music reflects the sampling, mixing, layering, and improvisation that characterizes
the gaming and web-surfing experience. BRAND CORPS,
by putting all the pieces together, is helping to brand and establish an industry.
modware.com |
